Growth Marketing Academy
Discover GrowthMarketing.
Design growth, not just campaigns.
Growth strategies for marketers who want to build predictable growth.
“I invite you to transform your career and step into a new dimension of marketing: growth marketing.”
Ewa Piechowiak
GMA Founder, Head of Growth
Ready to move from campaign executor
to growth architect?
The Growth Manager Fundamentals Program is an intensive course that gives you complete knowledge of growth marketing and a ready-made system for analysing and designing data-driven growth. No more chaos: time for architecture.
What is Growth Marketing?
Full-funnel experience
Growth marketing connects marketing, product, sales and data into one coherent growth system.
Data-driven decisions
Every decision backed by data, not gut feeling. Metrics, experiments, iterations.
Growth Loops
Growth loops turn the output of one cycle into fuel for the next, without increasing budgets.
Growth marketing is not a bag of hacks or a new name for performance marketing. It is a systematic approach to growth that combines marketing, product and data into a repeatable process.
From the blog
Practical growth knowledge
E-commerce Growth Manager — czym jest ta rola i jakie umiejętności są niezbędne
Kim jest E-commerce Growth Manager, za jakie obszary sklepu odpowiada i jakie umiejętności są potrzebne: analityka, UX, sprzedaż, znajomość klienta i growth marketing w praktyce.
Growth Loops Explained: 5 Types, Examples, and Key Metrics
Learn how growth loops help companies like Dropbox, Pinterest, and Notion scale efficiently. Explore five loop types, key KPIs, and how to choose yours.
Ecommerce Growth Metrics: 5 Areas to Diagnose What’s Holding You Back
Track the ecommerce growth metrics that matter across product, acquisition, operations, retention, and profitability—and find what’s blocking your revenue growth.
Tools for growth marketers
Od Specjalisty ds. Marketingu do Growth Managera
Kompletny przewodnik dla marketerów, którzy chcą przejść na stanowisko growth. Zawiera: framework AARRR, porównanie kompetencji, ścieżkę rozwoju kariery.
📄 30 pages
⭐ FREEICE Score Toolkit
Mądra priorytetyzacja w growth marketingu. Wprowadz system do zarządzania i priorytetyzacji eksperymentów growth.
Black List - czarna lista problemów do usunięcia w obszarze marketingu
Kompleksowa checklista do przeprowadzenia samodzielnego audytu marketingowego. Sprawdź wszystkie kluczowe obszary i znajdź luki w swojej strategii.
Join Growth Architect Bi-weekly
Every two weeks: a dose of strategy, case studies and tools straight to your inbox. No spam, just substance.
Ewa Piechowiak
GMA Founder, Head of Growth
18 years in marketing, sales, UX design and leading marketing and growth teams.
Get to know me better